JTBD (Jobs to be done)

When a user lands on a custom landing page they want to quickly sign up for a class that aligns with their preferences so that they can try out if the platform can help them achieve their music goals. See how user drop-offs can be reduced based on analytics

Problem:

Users are not able to navigate through the steps and are lost in between login and free class booking.

Solution:

Redesign existing CLP based on google analytics data to identify where exactly the drop ratio happens and iterate on the same to provide a better user experience with beautiful Interface

My role:

This project was a part of my internship and re-designed this CLP (with multiple iterations and coffee) as a sole designer with feedbacks from my lead.

Old Screens:

Right off the bat, you can clearly see that the Screens needed a massive visual upgrade. You don’t need to be a designer to figure that out. But let me take you through the changes below.

Problems in old design:

• Illustrations not adding value to the screens
• The music selection details are not grouped and confusing the users on the selection

overall client's requirements are to redesign to increase the conversion and reduce the drop ratio